Brand Refresh (Ongoing Project)
HOT ROD DOG
A complete redesign and visual overhaul of a beloved Tacoma restaurant. I modernized dated graphics across menus, and in-store materials and developed a website. The new system keeps the spirit of a retro diner while tightening typography, color, and layout for a clean, contemporary feel.
- • Brand system with diner-inspired palette and type
- • Menu redesign for clarity, speed, and readability
- • Responsive web redesign with simple, fast navigation
Retro energy, modern discipline
The identity borrows shapes and colors from classic roadside diners, then simplifies them to work across screens and print. The menu layout uses a clear typographic scale and spacing system so guests can scan categories quickly and find their favorites without visual noise.
- • Color: cherry red, cream, jet black, steel
- • Type: bold display + readable sans for menus
- • Components: buttons, badges, cards, and price rows